Over the past 10 years the Internet has experienced phenomenal growth.


In fact, it is the fastest – growing industry on earth, where the numbers of users worldwide is believed to be almost doubling every 3 months.

Some Interesting facts:


Nearly two thirds of people in the UK, or 33 million now use the Internet.

TV set – top boxes are becoming an increasingly popular with a 500.000 increase to 1.5 million over the past few months.

The home computer is the main way people get on the net, with 61% logging on from home. This nearly doubled the share of Internet users who use their computer at work for access.

The study found that 35 to 49 year olds are the biggest web users; the next biggest group are aged over 50.

For the first time, we can see the real penetration of the Internet in the UK. No longer the preserve of the few, it clearly appeals to broad spectrum of people – old and young, rich and poor. All your potential customers.

It is widely expected that the whole nation will have Internet access by 2005 with ongoing national campaigns to educate to the public. Nearly every library now has Internet presence.

This can only accelerate a shifting behavioural pattern throughout society. A pattern where we are witnessing individuals making use of the Internet with increased frequency for a whole host of everyday activities: to source information quickly; to communicate; shop for news & events; leisure entertainment; to conduct research; to join discussions; as a leisure pursuit etc

Over the time the populace will use the Internet as often as they listen to the news, watch the TV or use the telephone.

People will become used to searching for what they want via the net. Be it a new car, a house, CD, dental appointments etc. In the near future whatever they are looking for, the Internet will be their first and preferred port of call.

Which makes it so crucially important that you don’t just acknowledge this shift, but that your business, whether you trade local or international has an Internet presence

You don’t want to be playing catch up …. Do you?



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